Complete Property Market Updates of Singapore

June 11, 2008

Bags and bins as CapitaLand goes green

Filed under: Developer News,General — Propertymarketupdates @ 1:39 am

It will offer re-usable shopping bags in its malls, recycling bins at all its properties

PROPERTY giant CapitaLand has launched a new campaign to encourage users of its malls, offices and serviced apartments here to adopt a green lifestyle.

It is starting the initiative with 100,000 re-usable shopping bags that come with a novel incentive programme.

CapitaLand president and chief executive officer Liew Mun Leong said that, while the idea of re-usable shopping bags is not new, the company has added a new twist.

‘It will have a mini loyalty programme to further influence our shoppers to adopt a greener way of shopping.’

Those who pick up one of the bags – to be given out at CapitaLand malls – will be able to collect stamps when they use the bags. Three stamps will entitle them to a limited edition umbrella.

CapitaLand’s ‘Building a Greener Future’ programme kicked off yesterday, with a ceremony at the Raffles City shopping centre officiated by Dr Yaacob Ibrahim, Minister for the Environment and Water Resources.

The programme will comprise a series of further initiatives over the next few years.

Mr Liew said that, from today, 168 customised recycling bins will also be placed at the company’s 22 malls, offices and Ascott serviced residences.

‘We hope this will encourage the recycling of paper, metal and plastic by making it more convenient for our shoppers, tenants and residents to do so at our CapitaLand properties.’

An estimated 600,000 shoppers pass through the company’s 11 malls every day, or some 18 million each month.

CapitaLand vice-president for corporate social responsibility Baey Yam Keng said that more initiatives will be rolled out in the coming months. It is understood that these will include programmes for schools and the possible adoption of water bodies such as reservoirs.

Dr Yaacob said the Government is heartened to see the private sector embracing and spreading the green message.

‘It is obvious that they know best how to implement this at their operations and we do not want to legislate this but rather work with them.

‘We encourage more private sector parties to take up such initiatives in the future.’

Source : Straits Times – 16 May 2008

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